World First As Infiniti Places Car Reveal In Hands Of Fans

by Mark Watson on Tuesday, January 7, 2014

Infiniti has revealed the first image of the Q50 Eau Rouge concept which will have its world premiere at the 2014 North American International Auto Show in Detroit on January 13. Simultaneously, Infiniti has launched a website at unveil.infiniti.com where fans can virtually build the car in 3D and reveal it to the world.

Infiniti is empowering social fans to unveil the all-new Q50 Eau Rouge concept car ahead of the official launch at the Detroit Motor Show on January 13. Starting today, fans and online advocates can power the reveal by sharing their views and comments through social media channels like Twitter (hashtag #F1Q50), Facebook and Weibo. Each ‘share’ will help build individual Q50 components to create a detailed 3D model in a virtual garage and as more fans share, the quicker the car will be ‘built’. Anyone can join in and watch the progress of the build at unveil.infiniti.com, which was created using HTML5 and webGL, the site is accessible via mobile, tablet and desktop devices.

The Q50 Eau Rouge, a high-performance design concept based on Infiniti’s Q50 premium sports sedan, draws inspiration for aerodynamic design from the technical collaboration between Infiniti and four-time Formula One World Champions Infiniti Red Bull Racing.