EPISODE 4: THE THING ABOUT EVERYTHING

EVERYTHING TOGETHER 

CHEVROLET INDONESIA

Watch Here.

EPISODE 3: MY CAR, MY MOBILE

EVERYTHING TOGETHER 

CHEVROLET INDONESIA

Watch Here.

EVERYTHING TOGETHER: 

CHEVROLET INDONESIA

Chevrolet Indonesia has recently launched a series of online drama shows via its website. Produced on three beautiful islands in Indonesia, the story surrounds a family and the importance of togetherness, despite busy schedules. 

The film also tells about how a family atmosphere and the spirit of togetherness can be created by family drives taken together. 

The online videos are aimed at sharing and connecting Indonesians with what they like, being drama, family and the Internet. 

Episode 1 has since been launched, with Episode 2 currently being aired, and the other 2 episodes on their way. 

Watch Here.

The Monolith

A 90 second film with 25 hours of hidden content.

THE STORY

Mercedes-Benz needed to recover its iconic status in France with a younger target and highlight the sporty design of its new car models. It created "Monolith" — an interactive experience that explores the real-world sensations that shaped and influenced the Mercedes-Benz designers. At the core of the integrated campaign was a sleek, high-energy 90 second film. Through an immersive experience on YouTube, the user can unlock more than 25 hours of additional content on demand. It's a film-within-a-film that invites the world to explore the sensations that gave birth to a completely new kind of car.

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Creating a platform to deliver more than 25 hours of on-demand content proved to be a huge technical challenge. We wanted the digital "chapters" within the film to be as fluid as the film itself, without any buffering or interruption to the user's emotional experience. In the end, the technology and the idea informed one another, resulting in two modifications of the actual YouTube video player.

Read more here

Glory! Glory! Manchester United finally march out with new Chevrolet strips and the fans cheer them on

With cheering fans marching on , one of the most controversial  sports sponsorship deals ever - General Motors backing Manchester United - was finally  turned into an advertising reality yesterday.

In a video showing off   Chevrolet's "Bowtie" logo, the US car giant  finally took over from  AON as United's match-shirt sponsor. The video  does it brilliantly, telling the story of United's strips down the years.

The timing works well for Chevy, says the American Adage magazine .

“ With Team USA performing well at the 2014 FIFA World Cup Brazil, soccer fever is at its peak in the U.S.”

The 60-second spot by Chevy agency Commonwealth   shows club legends and supporters singing their "Glory, Glory, Man United" song as they march down to the Old Trafford stadium.

There were nine famous ex-players  in the video:  Sir Bobby Charlton, Dennis Law, Alex Stepney, Norman Whiteside, Arthur Albiston, Clayton Blackmore, Dennis Irwin, Gary Pallister and Lou Macari. How many did you spot?

Along the way, we see the fans putting on and taking off the club's previous red shirts  - until they catch up with the new one 

United’s current stars including Wayne Rooney step forward to unveil the Chevy kit. "The shirt belongs to you. Always has. Always  will,” says Rooney.

Chevy is inviting fans to sign up for an app at www.ChevroletFC.com where they can virtually try on the Chevy kit. The new campaign is part of Chevy's global "What Do You #PlayFor" marketing effort.

"Our presence on the new Manchester United home shirt is a highly anticipated moment for the club's more than 659 million followers around the globe, and for the Chevrolet brand," said Tim Mahoney, CMO of Global Chevrolet in a statement.

 "From the beginning of our partnership with Manchester United more than two years ago, we pledged to bring fans closer to the game. This celebration of the new shirt will honour that pledge by making them part of the unveiling."

 Man U. will play its first match bearing the Chevy logo during the Chevrolet Cup July 23 at the Rose Bowl in Los Angeles. Their opponents: LA Galaxy.

Joel Ewanick, who held a global CMO post similar to Mahoney, was roundly criticised  for agreeing to pay $559 million over seven years to sponsor the club known as the New York Yankees of international soccer.

He was fired  shortly after finalising the deal in 2012.  Ewanick publicly defended the deal as a "no-brainer" during an automotive conference in Las Vegas in 2013.

Ad of the Day: Lexus Puts On a Dazzling Light Show With Aerial LED Stuntmen CHI streaks across the night sky in Kuala Lumpur ByDavid Gianatasio


CHI creative director Monty Verdi tells us how it all came together.

Nothing says "Lexus" like a guy made of light leaping across the sky.

In "Strobe," an eye-catching minute-long film from CHI & Partners, it seems as if a single shimmering figure is traversing the nightscape of downtown Kuala Lumpur. In fact, dozens of stuntmen and acrobats dressed in LED suits took part in creating the illusion. Using complex rigging and in-camera effects (no CGI), the "illuminated man" appears to vault from rooftop to rooftop, dance across billboards, cartwheel through an empty office and even dive into a high-rise swimming pool.

The film was directed by Adam Berg of Stink Productions, who shot the action over seven nights in April. A pair of behind-the-scenes videos shed (more) light on what it took to make the complicated effort shine.

"Strobe," which will run in the U.S., U.K., Asia and Middle East, is the third impressive entry in CHI's "Amazing in Motion" series, dedicated to "opening Lexus up to a new audience—illustrating not just the brilliant engineering and grace of its products, but also the adventurous, imaginative nature of the brand," says CHI creative director Monty Verdi.

Previous installments "Steps" and "Swarm" dealt with giant metal puppets and copter-bots, respectively. The latter won a bronze Film Lion two weeks ago at Cannes.

All three films are high-wattage affairs that reward repeat viewings. Lexus vehicles only make cameos, which some might criticize as a brand disconnect. I think it's a bright idea that allows the cars to bask in the content's glow without eclipsing the artistry on display.

Below, we asked Verdi a little more about the campaign.

Adweek: Talk a bit about the the process of making the "Strobe" film.
Monty Verdi: There were five full rehearsal days before the shoot, in a giant warehouse in Kuala Lumpur. In the rehearsal studio, we recreated each scene in the ad, making sure each Lightman was at the right height and position to create the illusion of movement.

The shoot itself consisted of seven back-to-back nighttime shoots. We flew in a team of riggers from Thailand who specialized in big stunts and martial arts films that use rigging to suspend performers from wires. They erected vast scaffolding rigs and from those we hung the stuntmen from wires.

Any amusing anecdotes from the shoot?
When we wrapped it turned out a few of the stuntmen could breakdance, so we were treated to a celebration dance in their lightsuits. Also, on the top of the helipad location we were unable to get the scaffolding poles to build the suspension rig, so each piece had to be individually carried up an incredible 32 floors.

What were the biggest challenges or surprises during filming?
One of the biggest challenges was the 40-degree (Celsius, or over 100 degrees Fahrenheit) heat and humidity on the shoot days, with performers wearing lightsuits made of seven layers that were heating up as light travelled through them. It was incredibly physically demanding for the performers, who were held up for long periods—some suspended upside down or with individual limbs held in precise positions by wires. We needed to have giant fans and air-conditioning units constantly keeping them cool as the light sequence created the motion.

Every night, we battled to get the shots we needed before the sun came up. Some setups would take up to seven hours to get everyone into position—but luckily we came away with all the shots we needed.

Creating a lightsuit that would work underwater was another big technical challenge. All the electronics had to be sealed off.

This film is about aspects of Lexus, but it doesn't indulge in car-ad clichés like cars racing through dramatic vistas…
This is a campaign that expresses what Lexus stands for as a brand, rather than trying to sell a specific car. It's about the ambition of the brand, which is using technology and engineering together with imagination to create amazing motion.

What's next for the "Amazing in Motion" series?
These projects are so challenging that the research and development and production timings are crucial—so we're already in the process of looking at ideas for the next three projects. In terms of where they'll take us—that remains to be seen. One thing we can say is that, as they go on, they will continue to get more challenging. But that's what makes them so exciting.

Real-time marketing will be battleground for brands in 2014 World Cup, says Castrol global sponsorship manager

Real-time marketing around the upcoming 2014 World Cup will bring out the most fierce competition between brands, according to Paul Goodmaker, global sponsorship communications manager at Castrol.

Castrol’s ‘Footkhana’ ad, featuring brand ambassador and Brazilian football star Neymar Jr in a battle of skills with rally driver Ken Block, is the most-shared social video from a sponsor so far, according to figures from Unruly.

The automotive oil and lubricant brand until recently boasted it had the most shared World Cup video of all, but it has since been pipped into third place by Nike and Samsung. According to Goodmaker, the release of the video was deliberately timed to beat the release of such big brand rivals and make an early impact.

“That was our big digital activation and we deliberately set out to in and grab the headlines before any other brands activated,” Goodmaker told The Drum. “We achieved what we set out to do there.”

For Goodmaker, timing will be everything in this year’s World Cup and Castrol’s pre-planned activations will assist the brand in making as much use of real-time marketing as possible.

“We have two main activations during the tournament,” he continued. “One is the Castrol Index, which is something that we’ve run across all our football sponsorships since Euro 2008. Essentially we do data analysis for the best football players in the tournament; we have tracking and technology at all of the stadiums as well as a team of performance analysts that measure every single pass, tackle and touch of the ball.

“They will assess the impact that has on the team’s chance of scoring or preventing a goal, and we crunch all of that data and end up with a Castrol Index score out of 10 for their performance in the tournament. We end up with a performance ranking of players and that will be updated after each round during the tournament.”

The Castrol Index is the official performance ranking of the tournament and the brand will have a space on the Fifa.com website. It will also be marketed through Fifa’s social channels as well as Castrol’s.

The brand’s second activation is another link up with Fifa in the form of a predictions game that users’ can take part in throughout the tournament for the chance to win prizes. The activity builds on a pre-existing relationship between Castrol and Fifa.

“We worked with Fifa in 2010 and 2012 and we’ve essentially taken the learnings from what we did then and applied them to 2014,” he said. “Obviously the media landscape’s evolved but we’ve taken that on board and believe we’ve got an even more compelling product that will engage people during the tournament.

“I see a big change from a real-time marketing perspective,” he went on. “That has an obvious importance for a sports event. I do think that’s one of the big changes and certainly it’s something we’ll look to do, particularly on Twitter we feel that’s probably the best platform for us to engage with people in real-time, as goals are scored.

“It’s going to be competitive out there with lots of brands trying to own different elements of the tournament.”

Castrol has enlisted Mindshare, its global media agency, to manage the brand’s social community during the event as well as paid media, and further support will come from M&C Saatchi Sport & Entertainment.

The brand will also continue to capitalise on the success of the Footkhana video – created with agency Earn - in the run up to and during the tournament with the release of fresh content.

Volkswagen Freaks Out a Whole Movie Theater With Devious 'Don't Text and Drive' PSA One small distraction By Rebecca Cullers

June 10, 2014, 11:47 AM EDT

We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they'll surely remember.

Watch the spot first to get the full impact.

Obviously the video begs the question about how, exactly, the stunt was pulled off. It says a "location-based broadcaster" was used—presumably this is done through geo-fencing,though you would think people would have to opt in to receive text messages that way.

But if the footage is genuine, it's a remarkable way to demonstrate that mobile-phone use is now the leading cause of death behind the wheel. Advertising is a great way to get that message across, at least until VW figures out a way to use German engineering to solve our obsession with cellphones.

The auto maker is testing a new type of paint that repels mud, rain, and dirt to turn the Nissan Note into a "self-cleaning" car.

Leah Gonzalez 

Cars don’t wash themselves. Owners have to either put in the time and effort to clean them up themselves at their own driveways or shell out a few bucks so the nearest car wash can take care of it.

That may all change with a new technology that Nissan in Europe has been testing on the Nissan Note. The car brand is doing tests on an innovative paint technology that repels rain, mud and dirt.

The paint technology, called Ultra-Ever Dry®, is a product marketed and sold by UltraTech International Inc. and is a specially-engineered super hydrophobic and oleophic paint, which means it is designed to repel water and oil.

Nissan Europe applied the paint to the Nissan Note to transform it into the “world’s first self-cleaning car.” The paint creates a protective layer that stops water and road dirt from making marks on the surface of the car.

Engineers at the Nissan Technical Centre Europe are assessing the effectiveness of the paint technology as a potential application that car owners can get aftermarket. It’s the first time that the technology is being applied on the body of an automobile.

The paint has worked well against common factors such as rain, spray, frost, sleet and standing water. Researchers at the Nissan Technical Centre will continue to test the “self-cleaning” car in different conditions over the next few months.

Nissan Europe has released a video showing what the paint can do for a car. In the video, they applied the Ultra-Ever Dry paint to half of the car and took the car out for a spin, making sure to drive through all sorts of puddles and muddy road tracks. The difference between the two halves is clear, with one half is covered in dirt and the other half still shiny.

At the moment, the auto maker has no plans to include the self-cleaning paint technology as a standard in the Nissan Note, but it won’t close its doors to the possibility of having it as an aftermarket option in the future.

Volkswagen Type 2: Last Wish

The world's last Type 2 (also known as Kombi) was produced in Brazil in December 2013. To pay tribute to this international icon, Volkswagen do Brasil launched a campaign created by advertisement agency AlmapBBDO, comprising print and digital media. Through magazines the automaker announced the "de-launching" of the model. On the Type 2 website - www.vw.com.br/kombi - users were invited to tell stories they had lived in a Kombi, and the van published a will including 15 last wishes. The final one was to return home and rejoin the family. 

On the road
The documentary took six months in the making. The film gathers scenes from people who went through special moments with a Type 2, going from Owings Mills, in the suburbs of Baltimore (USA) where designer Bob Hieronimous receives a gift from the car, all the way across the ocean to Amsfort, in the Netherlands, where the Kombi meets its brother Ben Pon Jr. before finally leaving. The soundtrack was composed by Lucas Lima.

http://www.bestadsontv.com/ad/61353/VW-Type-2-Last-Wish