GMIO Daily Buzz
By Carat GMIO
Wednesday, 24 October 2012
Mercedes: Twitter Powered TVC #YOUDRIVE
Mercedes: Twitter Powered TVC #YOUDRIVE
http://www.digitalbuzzblog.com/mercedes-user-driven-tvc-youdrive
/
A three-part story where they were invited to choose between certain scenarios by voting via Twitter using the hashtag
#YOUDRIVE
. During the first 60 second slot there were two choices: #Hide or #Evade which determined how the TVC ended.
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