Nissan Immortalizes Your Car And Family In A 3D Portrait

Brand Is Promoting Owners' Emotional Relationships With Their Vehicles

Editor's Pick

In Japan, Nissan is presenting some of its car owners with a 3D-printed replica of their old car (and their loved ones) when they trade it in for a new vehicle, in a program created to mark the brand's 80th anniversary.

Nissan owners who tweet out their "love stories" with their vehicles will get a chance to win a mini 3D replica of their cars, along with miniature versions of themselves. The brand hopes to underline the idea that a car (particuarly one you've owned for years) is almost like a part of your family and is promoting the program via this emotional web documentary in which a family sees its daughter off to start a new life in Tokyo.

AgencyTBWA/Hakuhodo claims it has already increased the numbers of people renewing their cars "dramatically" since its launch. Other Nissan owners in Japan can submit their own "love stories" until August 31 via Twitter and Facebook and on the dedicated contest site.

See video here: http://creativity-online.com/work/nissan-japan-my-car-forever/34554

This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

By Jonathon Ramsey

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.

After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.

Peugeot hits the road with 308 promotional roadshow 'Driving Sensations' using Oculus Rift 3D headset

POSTED BY GILLIAN WEST

The roadshow will soft launch at Birmingham's Gadget Show

Peugeot is kicking off a two-month national roadshow to encourage test drives of its new 308 Hatchback as part of an experiential campaign created by Initials.

Commencing with a soft launch at the Gadget Show on 9-13 April at Birmingham’s NEC, the full experience will then progress around the UK taking in a further five destinations.

Touring major shopping centres ‘Driving Sensations’ aims to challenge perceptions of the Peugeot brand and position the 308 as a contender for the VW Golf, Ford Focus and Audi A3.

Of the activity, Victoria Scargill, manager brand advertising, partnerships and sponsorships at Peugeot said: “The new 308 truly embodies the brand’s values of excellence and is already making its mark in the market. The Driving Sensations tour will look to build on this success by allowing consumers to understand the thrill of driving the new 308 as well as appreciating its impeccable design and quality throughout. Initials has created an imaginative roadshow that will bring this award-winning car to the people and immerse them in its world.”

Taking cues from the 308 TV advertising, visitors are presented with three sensory zones that illustrate the excitement and emotional exhilaration of the 308 with the primary experience making use of the Oculus Rift 3D headset.

The two other experience zones further demonstrate the 308’s allure, with Arcstream AV partnering with Initials on all three experiences.

Phil Norris, Initials senior communications director, added: “With the Peugeot 308 recently being named as the European Car of the Year 2014, the time couldn’t be better to open people’s eyes to the fact that the new 308 provides a sensational driving experience. To do that, we have devised a campaign that avoids the standard approach of automotive roadshows and involves visitors in an exciting participatory event that also conveys the real essence of what it’s like to drive the 308.”

Following the Gadget Show the roadshow will hit Metro Centre in Gateshead on the 25-27 April; Arndale shopping centre, Manchester, 9-11 May; Bullring in Birmingham , 23-26 May; Westfield London, 6-8 June and Westfield Stratford, 13-15 June.