당신의 빛나는 이야기를 위한 
현대자동차의 live brilliant 캠페인

http://blog.hyundai.com/frontoffice/html/blogview.aspx?category=27&pidx=975&page=1

여러분의 인생, 빛나는 순간을 기억하시나요? 희망찬 미래를 꿈꾸던 그때, 사랑에 설레고 아파하던 순간들, 친구들과 함께 했던 즐거운 시간, 가족들과의 잊지 못할 추억. 이 모든 것을 기억하고 있는 현대자동차가 당신에게 빛나는 순간을 만들어 드립니다. 당신의 빛나는 이야기를 들려주세요. 현대자동차의 새로운 캠페인 ‘live brilliant’가 당신을 새롭게 빛내드립니다.

당신을 초대합니다. 

Brilliant Story에서 현대자동차가 새롭게 진행하는 ‘live brilliant’ 캠페인을 확인하실 수 있는데요. PC화면에서는 마우스의 휠 버튼으로, 모바일이나 태블릿에서는 터치 스크린을 통해 ‘live brilliant’페이지를 감상 하실 수 있습니다. 

아름다운 이미지와 애틋한 음악, 잔잔한 글귀를 감상하며 당신의 꿈과 사랑, 우정, 그리고 가족과 함께 한 소중한 추억을 떠올려보세요. 자동차와 함께 했던 당신 인생의 가장 빛나던 순간들 말이지요.

이제 여러분의 기억 속에 빛나고 있는 그 이야기를 나눠 주실 차례입니다.

당신의 빛나는 이야기를 들려주세요

자아, 사랑, 우정, 가족. 당신의 삶은 어디에서 빛나고 있나요?
자신을 위해 훌쩍 떠나는 용기를 내었던 순간, 사랑하는 연인과의 설렜던 첫 데이트 순간, 순수했던 옛 친구들과 함께 했던 그 때, 그리고 따뜻하고 행복했던 가족의 추억까지……

현대자동차가 여러분께 다시 한번 간직하고 싶은 빛나는 순간을 만들어 드립니다. 4가지 테마에 맞춰, 새롭게 추억하고 싶은 순간을 많은 사람들이 볼 수 있도록 남겨주세요. 페이스북, 트위터, 미투데이와 같은 SNS로 로그인 하시거나, SNS계정이 없이도 간단한 정보 입력 후 자유롭게 이야기를 나눌 수 있습니다.

첫 번째 테마 - 당신의 꿈은 무엇인가요?

첫 번째 테마는 당신의 꿈에 대한 빛나는 순간입니다. 온전히 자신을 위해 빛났던 순간들 - 혼자서 떠난 첫 여행, 아무 목적지도 없이 무작정 나선 드라이브 등 다양한 이야기가 담겨 있습니다.

여러분께 하루의 자유시간과 쏘나타 한대가 주어진다면, 어디로 떠나고 싶으신가요? 새롭게 빛날 당신의 이야기를 남기면서, 다른 분들의 빛나는 순간을 위해서 ‘Brilliant’를 눌러 주세요. 가장 많은 Brilliant한 이야기를 남겨주신 분께 현대자동차에서 쏘나타와 함께하는 여행을 보내 드립니다!

<실제 캠페인 참가 화면입니다>

두 번째 테마 - 당신의 첫 데이트를 기억하세요?

두 번째 테마는 설렘이 넘쳤던, 사랑하는 사람과 함께한 순간의 추억입니다. 두근거렸던 첫 데이트의 순간을 다시 떠올리면서, 벨로스터와 함께 데이트를 떠난다면 어디로 가고 싶으신가요? 자주 찾던 데이트 코스부터 둘 만의 추억이 살아있는 비밀장소까지. 여러분들의 이야기를 나눠주시고 ‘Brilliant’를 눌러 주세요. 벨로스터와 함께 제주도에서, 첫 데이트의 설렘과 추억을 다시 한번 만나보실 수 있습니다.

<실제 캠페인 참가 화면입니다>

세 번째 테마 - 지금 기억나는 옛 친구들 있으세요?

세 번째 테마는 순수했던 옛 친구들과 함께 했던 기억입니다. 고단한 현실에서 벗어나 오랜 친구들과의 추억을 되찾고 싶을 때, 그들과의 뜨거운 우정여행을 위해, 지금 당신에게 투싼 ix와 하룻밤이 주어진다면 무엇을 하고 싶으신가요? 친구들끼리 즐거운 캠핑을 떠나고 싶으신가요? 옛 추억이 담겨있는 고향을 방문하고 싶으신가요? 투싼 ix가 여러분의 우정에 얽힌 새로운 빛나는 순간을 만들어 드립니다.

<실제 캠페인 참가 화면입니다>

네 번째 테마 - 소중한 가족과의 추억 만들기 어떠세요?

네 번째 테마는 행복했던 가족과의 추억입니다. 바쁘다는 핑계로, 늘 이해해줄 거라는 믿음으로, 어느 샌가 조금은 멀어진 이름. ‘Brilliant’한 당신의 이야기로 가족들과 함께 다시 한번 새로운 추억을 새겨 보는 것은 어떨까요? 가장 ‘Brilliant’한 이야기를 남겨주시는 분께 제네시스와 함께하는 가족여행을 지원해 드립니다.

<실제 캠페인 참가 화면입니다>

당신의 기억과 함께하는 Brilliant Movie

Brilliant Movie에서 현대자동차가 전하는 영상 메시지를 만나보세요. 자아, 사랑, 우정, 가족. 네 편의 감미로운 영상과 CF에서 만나지 못했던 메이킹 필름까지 보실 수 있습니다. 당신만의 ‘Brilliant’한 이야기를 아직 결정하지 못하셨다면, 영상을 보다가 문득 ‘Brilliant’한 이야기가 떠오르실 겁니다.

Brilliant 한 순간 현대자동차 함께 합니다.

‘자아’, ‘사랑’, ‘우정’, ‘가족’. 이 네 가지 테마 속에서 여러분의 삶이 새롭게 빛날 수 있도록 현대자동차가 함께 합니다. 각 4가지 테마들 중 가장 Brilliant한 이야기를 해주신 분들께 각 테마의 영상처럼 쏘나타, 벨로스터, 투싼 ix, 제네시스와 함께 새롭게 빛나는 순간을 만들 수 있는 기회를 드립니다.

또한 추첨을 통해 총 208분께 노트북과 뮤지컬관람권, 디지털카메라, 게임기, 영화예매권 등 다양한 선물이 준비되어 있습니다. 풍성한 경품과 함께, 여러분의 Brilliant한 이야기를 나눠주세요.

이벤트 참가 및 경품 안내

Brilliant 페이지 URL : http://brilliant.hyundai.com
※모바일 및 태블릿 PC의 경우 QR코드와의 연동을 통해 Brilliant Talk 페이지를 즐기실 수 있습니다.

참가 방법 : Brilliant Talk에서 원하는 테마를 선정,
                SNS계정 로그인 또는 간단한 개인정보 입력 후 여행을 원하는 지역과 이야기를 작성

참가 기간 : 3월 30일 ~ 4월 29일

당첨자 발표 및 장소 : 5월 09일 / Brilliant 페이지(http://brilliant.hyundai.com)
 
이벤트 경품 : 자동차 렌트 외 여행지원금 ? 각 테마 별 1인 
                   (자아 : 쏘나타 1일 + 50만원지원금 / 사랑 : 벨로스터 1일 + 50만원지원금) 
                   (우정 : 투싼 1일 + 50만원 지원금 / 가족 : 제네시스 2일 + 100만원 지원금)

                   노트북(2명), 뮤지컬VIP관람권(2명), 디지털 카메라(2명), NINTENDO Wii (2명)
                   영화예매권 (200명)

  ※ 참고사항

  - 차량은 AJ 랜터카 기준이며(2012.03.07 비수기 기준) 자동차 보험은 제외입니다.
  - 당첨 대상자의 경우, 미성년자 또는 당첨자 본인이 운전면허 미소지시 당첨이 취소될 수 있습니다.
  - 제세공과금은 현대자동차가 부담합니다.
  - 위의 경품이미지는 실제와 다를 수 있습니다.
  - 이벤트 경품은 당첨자 대상 TM이 모두 끝난 후 일괄 배송됩니다.
  - 정상적이 아닌 방법을 사용해서 응모 시, 사실여부 확인 후 당첨이 취소됩니다. 
  - 이벤트 당첨자 발표는 http://brilliant.hyundai.com 에서 확인 하실 수 있습니다.(5월 9일 이후)

‘live brilliant’

당신의 빛나는 인생을 위해, 현대자동차가 함께 합니다.

LEXUS USES DRIVING DATA TO CREATE REAL-TIME PORTRAITS
http://www.fastcocreate.com/3020574/lexus-uses-driving-data-to-create-real-time-portraits

Most drivers are well accustomed to dashboard screens that display rear-view cameras, detailed radio information and Bluetooth connected phones. One driver in Belgium, however, has a wholly different in-dash digital display. Luxury car brand Lexus has given art collector Walter Vanhaerent a new IS 300h hybrid vehicle with a screen that creates auto-generative portraits of the driver.

Part marketing, part art experiment, the Art is Motion project uses specially developed software that measures Vanhaerent’s driving style--such as the balance between hybrid and fuel use, speed and accelerations styles--and converts that data into digital brush strokes based on the art of Spanish multi-media artist Sergio Abliac. For instance, if Vanhaerent accelerates quickly, the portrait will be rendered with strong, red brush strokes. A more chilled out drive in electric mode will results in cool, blue hues. The faster the car goes, the more abstract the illustration, where a slower drive will create greater detail.

Created by Belgian agency Happiness Brussels, the results of this car-as-artist experiment are broadcast on the Lexus website Artismotion.com. Past drives are recreated in short two-minute videos, giving site visitors a sense of how Vanhaerent maneuvered on a particular day, bringing this artful experience out of the car and to the masses. The site also includes interviews with Vanhaerent, who discusses his open-minded approach to art collection, and with artist Abliac, who explains how his work combines traditional art with digital tools.

While there’s only one car with such artistic prowess, one lucky bidder may one day end up in possession of the unique vehicle. The website currently has a bidding tool (that as of today stands at 44,800 euros), that, while is not, in fact, binding, does register bidders to any eventual future auction of the car.

Lincoln's Music Platform - Giving Fan's Access to Beck

http://www.slideshare.net/jeremydumont/50-great-reasons-why-brands-should-use-branded-entertainment-to-engage-their-consumers-fans-through-social-media-by-jeremy-dumont

Check out the Lincoln website here:
http://now.lincoln.com/2013/02/beck-says-hello-again/

Chinese auto marketing shifts from TVCs BEIJING: Auto brands advertising in the Chinese market are reporting strong results from both product placement in movies and standalone branded micromovies, to the extent that the latter channel in particular could supplant TVCs. More than 100 companies released brand micromovies on film and at online portals during the final quarter of 2012, according to a report from Bale Hudong (Beijing) Media Co. In addition, these companies had also arranged product placements in close to 500 micromovies. Volkswagen has successfully utilised this route, bringing Hollywood star Keanu Reeves on board for a micromovie, Extreme Pursuit, as part of its China Sports Car Project. This featured Reeves alongside brands such as Volkswagen, Audi, Bentley, Bugatti and Lamborghini. "We are integrating marketing, film and social media in an engaging and fascinating way," Markus Nels, director of the Sports Car Project, told China Daily. "The micromovie brings together intelligent product placement with Chinese and Hollywood stars to deepen Chinese consumers' understanding and appreciation of world-leading sports cars," he added. Others saw the micromovie as offering better targeting than more traditional media. Gao Fang, vice-general manager of automaker FAW Toyota, indicated that it was a perfect vehicle to reach its intended audience of young and fashionable consumers. "The combination of advertising and a film story can be easily accepted by young consumers," he noted. Gao also saw this channel developing further, adding that "due to the unexpected market response, micromovies may replace TV commercials as the major marketing tactic for automakers in the near future". His view was echoed by Huang Weichong, public relations manager with FAW Volkswagen, who said that a new micromovie for the marque's CC model had received 40m visits in two months. "We see a better result than with TV commercials," he added. Chinese automakers are also looking to the big screen to make an impact globally, with Guangzhou Automobile Group's Trumpchi E-jet, a hybrid vehicle, featuring prominently in the latest film in the Transformers series in order to improve brand awareness internationally. A recent online survey at Sina.com showed that almost 60% of respondents believe that seeing a vehicle in a film helped promote the brand's image, while 33% thought it made people more likely to purchase such a car. Data sourced from China Daily; additional content by Warc staff, 7 October 2013

http://po.st/kE8SY7

Will Ferrell Shot 70 Ads For The Dodge Durango As Ron Burgundy

RELATED

Ron Burgundy reviews the shit out of the Durango glovebox

These new spots from Dodge featuring the 2014 Durango and Ron Burgundy are fantastic. Read…

When Chrysler teased four ads with Ron Burgundy hawking the Dodge Durango last week, we thought that it would be one or two quick ads. We were wrong. Really wrong. They're doing 70 of them and, so far, they're brilliant.P

By some mahogany-wrapped miracle, Chrysler, Paramount and Will Ferrell got together and made 70 — sev-en-ty — different ads for the Durango. Not just TV ads. Some viral ads, Vines, skits and some stuff that'll never make it to TV. And a few for the Dodge brand as a whole.P

Chrysler showed a few this morning, but not all of them are online yet. ("They'll be added over time," a spokeswoman tells us.) We saw a few. They're all great. It's hard to pick a favorite, because there are so many. The one where he calls out each one of the Dodge models and says "put it in your grandma's name!" Amazing. References to the oil crisis in the Middle East and exclaims "We'll all be driving on moon gas!"? Ballsy.P

There's one where he uses Chrysler's UConnect nav system to go to "House of Thighs Burlesque" that's definitely not making it to TV.P

"Don't judge me, that is a classy chicken burlesque joint. House of Thighs just has great chicken. There's no getting around it. All I'm doing is supporting the economy. What are you doing?"P

And...P

"The rear seats fold all the way flat. You know what that means." *about 20-seconds of eye-fucking the camera*P

And...P

"When you're driving the new Dodge Durango, it isn't about the nappa leather seats or the seven-passenger seating. No, the real question is: Does it make your dingle jingle? Or does it make your dingle tingle? Does it handbag the grocers? Does it give you the ol' sticky beak? No, I'm asking you as a a man, does it make your pee-pee go boom?"P

So how did Chrysler pull this off? Chief Marketing Officer Olivier Francois — the guy who brought us the Eminem Super Bowl ad, but also the guy who brought us the Jennifer Lopez Fiat ads — says that this is only Chrysler's "contribution" to helping promote "Anchorman 2: The Legend Continues," so it sounds like Chrysler didn't have to spend a ton of marketing.P

More importantly, as Juan noted, the Durango is increasingly important to the Dodge brand and Chrysler as a whole. I've talked with Chrysler dealers in the past and many have acknowledged that customers come to showrooms with a Durango in mind, but leave with a Grand Cherokee.P

And Chrysler themselves know that they haven't been promoting the Durango like they should.I talked with both current and former Dodge CEOs about the SUV, and they said to expect a heavy play for the Durango because marketing had been nonexistent for the past few years. Well, here it is.

L

Claire Danes' Choice -- Audi Smart Performer video

Space Shuttle Endeavour's Toyota Tow Truck Gives CA Science Center a Lift

by Robert Z. Pearlman, collectSPACE.com Editor   |   May 31, 2013 01:48pm ET

The Toyota Tundra pickup truck that towed NASA's space shuttle Endeavour part of the way to the California Science Center (CSC) in October 2012 is now part of the center's Giant Lever exhibit. Credit: CSC/David Knight via collectSPACE.com View full size image

The pickup truck that helped to tow a retired space shuttle to its museum display last year is now part of an interactive exhibit designed to demonstrate how to pick up large things.

The California Science Center in Los Angeles, which now displays the space shuttle Endeavour, debuted its newly-upgraded "Giant Lever" exhibit Friday morning (May 31), featuring the silver Toyota Tundra pickup truck that helped deliver the massive orbiter to the museum last October.

The Giant Lever, which since 2003 has been exhibited in the science center's parking lot, invites visitors — and in particular, children — to use a tremendous purple lever to hoist a 6,645-lb (3,014 kilograms) truck into the air as a demonstration of the physics of leverage. The Giant Lever previously lifted an earlier model Toyota Tundra. [Photos: Shuttle Endeavour's California Sightseeing Tour]

Friday's unveiling wasn't the only "pickup" however, for the science center: Toyota Motor Sales, USA also presented the museum with a check for $401,300, the amount raised during a "tweet drive" leading up to the Tundra's towing of Endeavour. The donated funds are expected to go toward the building of the shuttle's permanent home, the planned Samuel Oschin Air & Space Center, where Endeavour will be displayed vertically, mated with rocket boosters and an external fuel tank, as it looked when on the launch pad.

Tow truck
NASA retired the space shuttle Endeavour two years ago following its 25th and final flight into space, which ended with an early-morning landing on June 1, 2011. More than a year later, after making the orbiter safe to be displayed, the space agency ferried the vehicle to Los Angeles atop a modified Boeing 747 jumbo jet.

Endeavour's 68-hour, 12-mile road tripfrom Los Angeles International Airport (LAX) to the California Science Center in October 2012 was mostly accomplished atop a NASA overland transporter powered by four computer-controlled vehicles. However, there was a short, but pivotal, stretch of the journey where the transporters could not be used.

"One of the biggest [challenges] was crossing a bridge over the 405 interstate," Frank Dominy, a project engineer with the Sarens heavy lifting and transport company, told Air&Space magazine. "California doesn't allow the type of equipment we use, so we had to move the shuttle over to different equipment just to cross the bridge."

"That's where Toyota filmed a commercial — they towed [Endeavour] across with their pickup truck," Dominy said.

Toyota, which prior to the tow extensively tested its truck to make sure that it was up to the job, used a stock 2012 Tundra CrewMax half-ton pickup, identical to the model it was selling at its dealerships. No additional modifications were made to increase the Tundra's towing capacity or to generate more power, company officials said.

Driving the Tundra for the tow and TV shoot was precision driver Matt McBride, who previously appeared in other ads for Toyota and in feature films.
McBride's passenger for the short drive was former NASA astronaut Garrett Reisman, who flew aboard Endeavour in 2008. On Friday, Reisman attended the Tundra's unveiling as part of the California Science Center's lever exhibit.
Toyota's advertisements featuring Endeavour ran in print and on TV soon after the shuttle rolled into its temporary home inside the Samuel Oschin Space Shuttle Pavilion at the science center. The car company included a new cut of the TV commercial as part of its post-show for the 2013 Super Bowl.

Space shuttle Endeavour is seen being towed by a 2012 Toyota Tundra truck in Los Angeles, Oct. 12, 2012.
Credit: collectSPACE.com/Robert Z. Pearlman

View full size image

Tundra Endeavour Tweet Drive
Toyota's participation transporting Endeavour continued a partnership between Toyota Motor Sales and the California Science Center to raise awareness of the space program and to educate the public through exhibits and programs.

In support of its role in Endeavour's museum delivery, the car company created a website where the public could get a look at the behind the scenes preparations for the towing and send re-tweets through Twitter promoting the move. For each tweet site visitors sent, Toyota announced it would donate $50 to the California Science Center, up to the first 10,000 tweets.

A total of 8,026 re-tweets were sent. Michael Rouse, vice president of diversity, philanthropy, and community affairs for Toyota Motor Sales, USA presented California Science Center president Jeffrey Rudolph with $401,300 as part of Friday's event.

Click through to collectSPACE.com to see more photos of space shuttle Endeavour’s Toyota Tundra installed in the Giant Lever at the California Science Center. And see shuttles.collectspace.com for continuing coverage of the delivery and display of NASA's retired space shuttles.
Follow collectSPACE.com on Facebook and on Twitter at @collectSPACE. Copyright 2013 collectSPACE.com. All rights reserved
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Audi: RS 6 Avant

Sometimes, power comes from a less obvious place. This commercial shows exactly what we mean, by putting the spotlight on an unsung hero in the boxing ring. The spot, via BBH London, features boxers Steve Cunningham and BJ Floresand and the ref - who has all the power.

Mini: A Ride This Thrilling Is NOT NORMAL

To amplify the "Not Normal" campaign and MINI's undisputed go-kart handling, MINI Canada and creative agency Anomaly took directly to the streets. MINI is much more than just a car. It has its own distinctive personality and generates emotion, passion, and excitement from its loyal owners and fanatics (AKA "MINIACS"). In May 2013, with the help of their AOR Anomaly, MINI Canada launched their nationwide Not Normal campaign that reinforces MINI's unique and "only MINI can do" attitude.

More here:
http://www.marketingweek.co.uk/news/digital-outdoor-ads-recognise-mini-drivers/4007685.article

Toyota Auris Hybrid Touring Sports: The Station Wagon

Saatchi & Saatchi Italy has released a campaign for the European launch of the New Toyota Auris Hybrid Touring Sports. The launch commercial opens with an epic scene: a man isenjoying the private show of a whale jumping out of the sea a few meters away from him. 

http://www.bestadsontv.com/ad/56700/Toyota-Auris-Hybrid-Touring-Sports-The-Station-Wagon

Uniqueness of Star Wars Stormtrooper shown in Nissan spot via TBWA/Hakuhodo Tokyo

Nissan has launched a 30" TV spot 'City of Stormtroopers', created by TBWA/Hakuhodo Tokyo and produced by Outsider.

The commercial celebrates the customers' ability to colour personalize their new Nissan Juke. In collaboration with Disney and Lucas Film the film was shot in Asturias, Spain. It centers on a member of the Star Wars Stormtrooper Guard deciding to break free from white tradition and embrace the bright red (with white racing stripes) of a Juke as it races through their Imperial city.

Creative agency: TBWA/HAKUHODO, Tokyo
Executive Creative Director: Miki Matsui
Creative Director:  Takahiro Hosoda
Art Director: Gen Ishii
Account Supervisor: Akihiro Takeda
TV Producer: Miki Kuretani
Production Company: Outsider
Director: Scott Lyon
DOP: Par Ekberg
Producer: Zeno Campbell

The all-new Range Rover sport extends ongoing campaign and launches global spot via Y&R

Following the recent release of an online documentary which chronicled the setting of the production car record for an ascent at Pikes Peak in Colorado, Y&R have now released the Global launch commercial for use on TV and cinema.
 
Whilst the spot still features the All-New Range Rover Sport driving dynamically up the mountain in a time trial, the film shows the driver utilising the unique Land Rover capability and rather than returning the way it came, disappearing over the edge of the mountain. Shot by Ivan Zacharias at Stink, the film was created by Tim Brookes and Phil Forster and overseen by Brian Fraser the global executive creative director on Land Rover at Y&R.

Client: Land Rover
Agency: RKCR/Y&R
Production Company: Stink
Director: Ivan Zacharias
Executive Creative Director: Brian Fraser
Art Director: Brian Fraser/Tim Brookes
Copywriter: Phil Forster
Producer: James Miller
Business Director: Will Tapp

http://www.campaignbriefasia.com/2013/08/the-all-new-range-rover-sport.html

Volvo: Don't Panic

Volvo wanted to promote their automatic breaking system so they started following the most influential Belgian people directly on Twitter. Agency: BBDO Belgium.

Land Rover Unveils Huge TV and Digital Push
Vehicle's Print Ads are Interactive 

http://www.adweek.com/news/technology/land-rover-unveils-huge-tv-and-digital-push-152181

Land Rover is launching a considerable integrated campaign this week for its 2014 Range Rover Sport that entails inspiration-minded TV spots, an interactive game called "Race the Sun" and iAds, among other elements. All told, per the brand, the effort—dubbed "Driven To Another Level"—represents the automaker's biggest push ever.

The commercials feature very little copy, letting the viewers focus on breathtaking shots as a Range Rover Sport climbs Pikes Peak. A :30 will debut on broadcast and cable this week, while :60 and :90 versions will appear online. Sister agencies Y&R and Wunderman created the spots, while Mindshare handled the media buying.

"The innovation in the TV spot lies in its story line," said Kim McCullough, Land Rover's North America brand vp. "The spot re-creates the real-life feat that Range Rover Sportachieved when it set the world record for a production-standard [SUV] on the Pikes Peak International Hill Climb course earlier this summer."

In terms of TV, the Range Rover will be featured in branded content on weeks-old Fox Sports 1. The programs will entail two drivers competing in all-terrain contests while commandeering a Range Rover Sport.

The aforementioned Race the Sun game will go live in the next week or so. Accessible via mobile or desktop, the game virtually puts the viewer in the vehicle's driver's seat while experiencing five driving scenarios. Components involve testing different speeds, agility, off-road handling and abilities to check out the vehicle's interior and exterior features.

The Britain-based brand's iAd promos will run on mobile sites for major publishers such as The New York Times, while letting people who click through watch videos and customize a Range Rover Sport. And Web banners appearing on sites such as ESPN.com let viewers virtually steer the vehicle as it weaves through scenic landscapes. Also, Land Rover will sponsor infographics on Slate, appear in ads via The Washington Post's Topic.ly platform and be seen in online promos via Kelley Blue Book.

Land Rover is also investing mightily in print this November while zeroing in on the male demographic. Five-page spreads in Wired, Esquire and Car & Driver will feature image-recognition technology that lets readers wave their smartphone over the ad to get more information about the vehicle on their device.

Other print and banner ads will run in Architectural Digest, The Wall Street Journal and Robb Report. One example of the copy being planned: "All the Most Dominant Species Start Out in the Wilderness."

For McCullough & Co., it's all about interactivity.

"Today, consumers build their opinions of brands based on how they present themselves in digital, social and mobile, as well as the value they offer in these channels," McCullough said. "The most innovative aspect of the digital creative is its interactive nature and [it] enables consumers to actually experience multiple aspects of how the [Range Rover Sport] drives from their desktop, smartphone or tablet."